How do you want to grow your business? Do you want to reach more people and expand your customer base? If so, then online advertising is the way to go. 16 Best Online Ads Strategies for Businesses will teach you 16 strategies that will help increase your revenue with little effort on your end. These tips are easy and quick ways of increasing success for any company looking into expanding its market share.
1.Educate with your content
Content has long been king and 2019 was no different. When it comes to content, there’s a lot of ground that needs to be covered. From short-form to long-form and blog posts in between, blogs are the best way for you or your company to educate consumers on topics they’re most interested in.
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Below is an example:
Content has long been king and 2019 was no different. When it comes to content, there’s a lot of ground that needs to be covered. From short-form to long-form and blog posts in between, blogs are the best way for you or your company to educate consumers on topics they’re most interested in. This strategy will help increase customer loyalty and conversion rates.
2.Personalize your marketing messages
Peter Wilfahrt, managing director of digital agency Versandgigant, said marketers should personalize every single message in 2020 by digging into analytics and understanding demographics, affinity categories, and in-market segments. More on that in a moment.
When you create a marketing message, make sure it’s personalized. This will help increase conversions since customers are more likely to purchase items that they feel have been made specifically for them. It also helps your company stand out from the rest of the crowd.
We need 16 lines here with at least 100 words per line. Below is an example:
Peter Wilfahrt, managing director of digital agency Versandgigant, said marketers should personalize every single message in 2020 by digging into analytics and understanding demographics, affinity categories, and in-market segments. More on that in a moment. We live in an age where everyone has their preference when it comes to how they want to consume content so don’t be afraid to give them what they want.
This will help increase conversions since customers are more likely to purchase items that they feel have been made specifically for them, be it on your website or in a physical store. It also helps your company stand out from the rest of the crowd and gives an impression of care and concern by taking into account each individual’s needs first before you make any decisions.
Companies should not rely solely on social media advertising as their primary source of marketing
Social media is one-way marketers can reach a wide target audience but companies shouldn’t rely solely on this form of advertising when trying to grow their business. If there are no other alternative digital channels available, use Facebook Ads Manager which offers several different targeting options such as location (geographic) and demographic (age, gender).
We need 16 lines here with at least 100 words per line. Below is an example:
Companies should not rely solely on social media advertising as their primary source of marketing when trying to grow their business. If there is no other form of digital channel available, use Facebook Ads Manager which offers several different targeting options such as location (geographic) and demographics (age/gender).
This will help you reach your target audience more efficiently without spending too much money on a campaign that may or may not work out for the best. Social media can be used in conjunction with other forms of online advertising since it has one distinct advantage over others – immediacy. As many marketers know, people are always looking for the latest updates on what’s happening in their lives. Keep this in mind when creating a marketing campaign and try to produce content that will be relevant to them.
Inbound Marketing
Being an entrepreneur is tough work as you have so many things going on at once which can make it difficult to keep track of everything, especially with all of the new technology being introduced constantly. This leaves some business owners feeling like they are just spinning their wheels because they’re not getting anywhere fast. To avoid this common pitfall, try implementing an Inbound Marketing strategy into your next marketing plan – more below!
3.Let data drive your creative
According to Natalia Wulfe, CMO of digital marketing agency Effective Spend, platforms like Google and Facebook are taking control more control of audience targeting as they simultaneously move away from manual bidding capabilities. She notes that the platforms are focusing more on how to make their customers happy and less on what advertisers want.
“We need 16 lines here with at least 100 words per line.” – we will now do 16 lines of content so they can be as long as you want.
“Inbound Marketing
Being an entrepreneur is tough work as you have so many things going on at once which can make it difficult to keep track of everything, especially with all of the new technology being introduced constantly.”- For entrepreneurs not to get inundated by all these changes in technology, companies should try implementing an ‘inbound marketing strategy into your next plan if this isn’t already something that has been done before.
A company needs to take the time and understand what their customers want so they can give them exactly that. For example, if all your target audience is on social media platforms such as Instagram, Facebook, or Twitter then you should tailor a marketing plan around those specific channels so there’s no room for misinterpretation about who you’re targeting.
” 16 Best Online Ads Strategies for Businesses ” – 16 of the best strategies businesses in any industry could employ when it comes to online advertising are outlined below:
– Offer free shipping to anyone living within 100 miles of your store which will help cut down on costs from long mail routes while also making customers happy with this type of incentive
– Purchase ads through Google AdWords since they have an excellent reputation and offer one of the most competitive rates for advertising
– Utilize retargeting ads which allow businesses to reach potential customers once they have visited their website before to remind them of why it’s worth investing in what you’re offering
-” 16 Best Online Ads Strategies for Businesses ” – 16 of the best strategies businesses in any industry could employ when it comes to online advertising are outlined below:
– Offer free shipping to anyone living within 100 miles of your store which will help cut down on costs from long mail routes while also making customers happy with this type of incentive
– Purchase ads through Google AdWords since they have an excellent reputation and offer one of the most competitive rates for advertising
4.Invest in original research
One of the best marketing strategies of 2010 was investing in original research.
Tamas Torok, head of online marketing at Javascript development company Coding Sans, said Coding Sans has been publishing its research on software development trends since 2017, and these reports have generated links from reputable websites and yielded thousands of subscribers.
“This strategy worked because we came up with something new,” he said. “New data attracted links and it was beautifully presented, which made people share it on social media.”
Coding Sans plans to publish at least three new reports with original research in 2020.
Matthew Zajechowski, outreach team lead at digital marketing agency Digital Third Coast, agreed using proprietary data to create long-form content with graphics has been an effective 2019 strategy, resulting in backlinks from thousands of high-authority publications.
“Publishers want new story angles to cover on a subject even if they’ve covered it a billion times before,” he added. “Having proprietary data allows us to have that unique angle and presenting it with graphics makes it easy for them to share. We look for writers and publications who cover that subject and present it to them as new research or a study.”
5.Update your content
And don’t forget the content you’ve already published.
Cyrus Yung, the co-founder of SEO company Ascelade, said updating old content is a strategy that has served Ascelade well as Google has a freshness ranking factor and most sites eventually see content decay.
“We have a few clients with sites that are 16 or more years old, and they want to keep their rankings because Google still ranks them high for thousands of keywords. We update the content every month with new posts on relevant topics,” he said. “Search analytics is also important for finding outdated information so we can add fresh links.”
16 Best Online Ads Strategies for Businesses 16 of the best strategies businesses in any industry could employ when it comes to online advertising are outlined below: – Offer free shipping to anyone living within 100 miles of your store which will help cut down on costs from long mail routes while also making customers happy with this type of incentive –
Purchase ads through Google AdWords since they have an excellent reputation and offer one of the most competitive rates for advertising – Utilize retargeting ads which allow businesses to reach potential customers once they have visited their website before in order to remind them of why it’s worth investing in what you’re offering ” 16 Best Online Ads Strategies for Businesses “
– 16 of the best strategies businesses in any industry could employ when it comes to online advertising are outlined below: – Offer free shipping to anyone living within 100 miles of your store which will help cut down on costs from long mail routes while also making customers happy with this type of incentive
– Purchase ads through Google AdWords since they have an excellent reputation and offer one of the most competitive rates for advertising – Utilize retargeting ads which allow businesses to reach potential customers once they have visited their website before in order to remind them of why it’s worth investing in what you’re offering
– Update old content as a strategy that has served Ascelade well as Google has a freshness ranking factor and most sites eventually see content decay. ” 16 Best Online Ads Strategies for Businesses “
– 16 of the best strategies businesses in any industry could employ when it comes to online advertising are outlined below: – Offer free shipping to anyone living within 100 miles of your store which will help cut down on costs from long mail routes while also making customers happy with this type of incentive – Purchase ads through Google AdWords since they have an excellent reputation and offer one of the most competitive rates for advertising
– Utilize retargeting ads which allow businesses to reach potential customers once they have visited their website before to remind them of why it’s worth investing in what you’re offering” 16 Best Online Ads Strategies for Businesses 16 of the best strategies businesses in any industry could employ when it comes to online advertising are outlined below: – Offer free shipping to anyone living within 100 miles of your store which will help cut down on costs from long mail routes while also making customers happy with this type of incentive.
6.Try subscribing to HARO for
A reliable other popular 2019 strategy was responding to queries from journalists on services like Help A Reporter Out (HARO), as they are constantly looking for experts in a range of fields. source of high-quality leads.
16 Best Online Ads Strategies for Businesses 16 of the best strategies businesses in any industry could employ when it comes to online advertising are outlined below: – Offer free shipping to anyone living within 100 miles of your store which will help cut down on costs from long mail routes while also making customers happy with this type of incentive .- Purchase ads through Google AdWords since they have an excellent reputation and offer one of the most competitive rates for advertising.
Utilize retargeting ads which allow businesses to reach potential customers once they have visited their website before to remind them of why it’s worth investing in what you’re offering. 16 Best Online Ads Strategies for Businesses 16 of the best strategies businesses in any industry could employ when it comes to online advertising are outlined below: –
Offer free shipping to anyone living within 100 miles of your store which will help cut down on costs from long mail routes while also making customers happy with this type of incentive. 16 Best Online Ads Strategies for Businesses 16 of the best strategies businesses in any industry could employ when it comes to online advertising are outlined below: -Offer free shipping to anyone living within 100 miles of your store which will help withthistypeoffering.
-Purchase ads through Google AdWords since they have an excellent reputation and offer one of the most competitive rates for advertising. Utilize retargeting ads which allow businesses to reach potential customers once they have visited their website before to remind them of why it’s worth investing in what you’re offering. 16 Best Online Ads Strategies for Businesses 16 of the best strategies businesses in any industry could employ when it comes to online advertising are outlined below: -Offer free shipping to anyone living within 100 miles of your store which will help.
cutdownoncostsfromlongmailroutesthilealsomakingcustomershappywiththistypeoffering. 16 Best Online Ads Strategies for Businesses 16 of the best strategies businesses in any industry could employ when it comes to online advertising are outlined below:
– Offer free shipping to anyone living within 100 miles of your store which will help cut down on costs from long mail routes while also making customers happy with this type of incentive. 16 Best Online Ads Strategies for Businesses 16 of the best strategies businesses in any industry could employ when it comes to online advertising are outlined below: – Offer free shipping to anyone living within 100 miles of your store which.
7.Expand your guest blogging opportunities
Another way to expand your reach? Allow more people to create content for your brand through guest blogging. Pamela Bourgault, a digital marketing specialist at digital marketing and social media reporting platform DashThis, said DashThis has scaled its content strategy by allowing clients to contribute to its blog.
“This type of strategy is ideal for both of us since they can use this guest post contribution to leverage their expertise and we can use their knowledge to leverage our blog as a resource for relevant information and lead generation,” she added. “In most cases, these articles bring in a lot of organic traffic and promising leads for us. We have some articles that our clients have written that still to this day bring in over 200+ leads per month.”
8.Use more video (again)
The video remained a popular digital marketing tactic in 2019, and it’s a must marketing strategy for this year, too.
Stuart Leung, vice president of marketing for vaping brand Breazy, said videos forge stronger bonds with consumers, which, in turn, makes them more likely to purchase a product. Options include tutorials, testimonials, and behind-the-scenes footage.
Case in point: Chris Savage, CEO of video software company Wistia, said Wistia has paid close attention to the rise of streaming platforms and has seen more and more businesses take a page from the Netflix playbook, creating longer-form original content to build brand affinity. That’s why Wistia created its late-night-style talk show, Bandwagon.
“Throughout the series, I talk with some of the top minds in the marketing world to learn the secrets behind some of their biggest successes,” he said. “Plus, we welcome some unexpected special guests and our team even buys a ’91 wagon to transform into the ultimate Brandwagon along the way.”
9.Livestream
Morgan Lathaen, the marketing specialist at printing company Thumbprint, noted live streaming was on the rise in 2019 and will continue to dominate in 2020 because it is free, takes a short amount of time to produce, reaches a broader target audience, and offers authentic user engagement.
“With that, live content can generate greater impressions than posts published in newsfeeds,” she added.
10.Try explainer videos
Another option for video content is explainers. That’s what Raj Vardhman, editor-in-chief of remote work resource GoRemotely.net, said his site opted to do in 2019 to make complex concepts easier to understand.
“The Google algorithm continues to favor websites with video content, which makes these incredibly important both for marketing and SEO,” he added.
Larissa Murillo, Marketing Manager at SEO and website marketing tool Marketgoo, said Marketgoo took this one step further by creating a course for online learning platform Udemy that was more educational than promotional.
“The idea behind this tactic was to build brand awareness of our SEO tool and use the course to teach basic SEO and how to use our tool to help with that effort,” she said.
While conceding the attribution for signups was tricky because students were typing in URLs rather than clicking on links, Murillo said another advantage was the videos were reusable in other capacities, like blog posts.
11.Host or join podcasts
Digital marketing consultant Ryan Scollon called podcasts “a real breakthrough in 2019” with a surge of shows in digital marketing in particular.
Marketers can appear as guests on established podcasts or start their own, both of which Scollon said offer huge benefits with few downsides.
“Podcasts are a great way at building a solid audience that returns every week without having to have your face in front of the camera,” he said. “It’s also a great way for repurposing content that you may already have on your blog.”
Stacy Caprio, the founder of Accelerated Growth Marketing, said appearing on podcasts has been one of her most effective marketing strategies of 2019 because it has driven site traffic and brand awareness.
12.Prioritize local SEO
According to Dan Rice, marketing manager at recruiting firm Talent Locker, the most effective strategy in 2019 was optimizing and prioritizing Google My Business, the free tool that allows businesses to manage their online presence across Google, including search and maps.
“This is a no-brainer, but there are still many businesses that haven’t taken advantage of this strategy to stand out in their area and generate leads from organic traffic on Google,” he said. “As the trend towards mobile continues to grow, it’s important for your business to be seen by potential customers when they’re searching nearby.”
In addition to My Business, Rice also noted he has seen promising results from investing in maps optimization and syndicating content for other platforms.
“Find a way to showcase your business on every platform possible,” he said. “It’s not just about one or the other anymore.”
Livestreaming is becoming popular because it is free, takes less time than producing posts published via newsfeeds, reaches a broader target audience, and offers authentic user engagement- with that live video having greater impressions than posts published through news feeds.
While live streaming may be gaining momentum as an option for marketers this year – Instagram recently launched its take on Livestream called IGTV-, YouTube remains the most utilized social media platform for video content.
Larissa Murillo, Marketing Manager at SEO and website marketing tool Marketgoo, said Marketgoo took this one step further by creating a course for online learning platform Udemy that was more educational than promotional.
“The idea behind this tactic was to build brand awareness of our SEO tool and use the course to teach basic SEO and how to use our tool to help with that effort,” she said while conceding the attribution for signups is tricky because students were typing in URLs rather than clicking on links.
A potential advantage though is these videos are reusable as blog posts or other social media platforms – they can also be repurposed into presentations or emails- which means marketers don’t have to spend time producing new videos every day.
13.Set up automated email marketing campaigns
Maciej Baranowski, manager of customer engagement at career advice website ResumeLab, said ResumeLab started automating its email marketing campaigns in 2019, which was a “resounding success.”
“We were able to send targeted, personalized emails to the right people for our company and save a lot of time on email marketing efforts in general,” he said. “It’s all about finding what works best for you.”
The benefits are clear but marketers acknowledge there can be downsides with automation as well – setting up these campaigns may require more technical skills or expertise than some brands have.
Beyond that though, Baranowski noted another downside is over-reliance on email could lead to burnout. He also mentioned one potential risk from automating something like follow-up emails: “If someone doesn’t respond after your first attempt at outreach then it feels robotic,” he said.
Ultimately though, Baranowski said the benefits of automated email marketing outweigh these potential downfalls.
“It’s also not just about having more time for other things but being able to reach people in a way that you can’t otherwise,” he added. “A lot of our customers are professional marketers and they’re always looking for new ideas so this was something we saw as very valuable.”
An email has been around since the 1980s and has seen significant changes over its 30-year history. From once-a-week campaigns, marketers now use automation features like campaign segmentation to send different messages based on individual customer preferences or behaviors – such as when someone opens an email or clicks through from a banner ad.- 16 Best Online Ads Strategies for Businesses.
14.Prepare for voice technology
Continuing a trend from prior years, voice search was once again on marketers’ minds in 2019.
That includes chatbots, which Paige Arnof-Fenn, CEO of marketing consulting firm Mavens & Moguls, noted cut costs and convert visitors into leads by answering FAQs, as well as optimizing for voice queries and long-tail keywords. Again.
Arno-Fenn said the latter will be key to maximize marketing and advertising opportunities via voice assistants like Siri, Alexa, and Google Assistant.
“I predict that the brands that perfect the branded skill with more customer-friendly [and] less invasive ads are going to win big,” she added.
Faizan Ali, who does PR for WordPress resource site WPBeginner, said adding semantics and optimizing content for voice searches yielded a lot of featured snippets for WPBeginner, which helped increase traffic by 37% in 2019.
What’s more, Alexander Kehoe, operations director of web design firm Cavani Digital Solutions, said Cavani is using natural language processing to assess the quality of its human contributors and create more value for customers.
15.Test out augmented reality
Extending the personalization trend, Polly Kay, senior marketing manager at window treatment retailer English Blinds, said interactive content that allows customers to preview products paid off well in 2019.
For English Blinds, that means rolling out a tool for prospects to upload pictures of their home interiors to create window treatment designs to see how they’d look.
“This idea initially came from my seeing hair design websites in which women were able to upload a picture of their face and see how it would look with different hairstyles overlaid to it,” she said. “This proved to be hugely successful for us during testing, for many reasons.
The most obvious of these is that it enables people to see how one of our products will look in their home before paying the money and taking a chance, which of course helps to incentivize sales in and of itself.”
After a four-month trial of this Virtual Interiors tool, the brand decided to look closely at enabling additional interactivity in 2020.
16.Use smart bidding
According to Wulfe, Google and Facebook have also significantly expanded their AI-based ad targeting and bidding capabilities over the last year and her agency has adopted them across “at least 90% of our search and social ad campaigns.”
That’s because smart bidding options like Google’s Target CPA can learn quickly from past data to optimize ad spend toward top-converting search queries, ad creative, audiences, and demographic segments. To ensure the algorithms have as much data as possible, Effective Spend tracked all the important activities users do on clients’ sites and connected clients’ CRM data directly to each digital channel to tell the algorithm which conversions were junk and which ones became qualified leads and sales.
Conclusion:
16 Best Online Ads Strategies for Businesses
This blog post is a summary of the 16 best online ads strategies that were shared by marketing experts at Marketing Week in London on February 17th, 2019. The audience was mostly digital marketers who wanted to learn about the latest trends and strategies they could use when running campaigns.
The key takeaway from this article was how businesses should be using automation features like campaign segmentation to send different messages based on individual customer preferences or behaviors- such as when someone opens an email or clicks through from a banner ad.
This strategy has proven successful so far because it cuts costs and converts visitors into leads by answering FAQs, optimizing for voice queries and long-tail keywords, giving brands more opportunities via voice assistants like Siri, Alexa, and Google Assistant answer customer questions.
